Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta, Donald R. Lehmann.
Material type: TextPublication details: Upper Saddle River, NJ : Wharton School Pub.,c2005. c2005.Description: xvii, 205 p. : ill. ; 24 cmISBN:- 0131428950
- 658.812 GUP
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.812GUP (Browse shelf(Opens below)) | Available | 000007873 |
Total holds: 0
Distributer: Al-Ahram.
Includes bibliographical references (p. 187-198) and index.
Catalogued By: Mahitab.
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