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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, c1994. c1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN:
  • 0256122407
Subject(s): DDC classification:
  • 658.8 ENG
Catalogued By: Mahitab.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor 658.8ENG (Browse shelf(Opens below)) Available 000011569
Book - Borrowing Book - Borrowing Central Library First floor 658.8ENG (Browse shelf(Opens below)) Available 000006953
Total holds: 0

Distributer: Al-Ahram.

Includes bibliographical references and index.

Catalogued By: Mahitab.

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