Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper.
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1992.Description: xix, 488 p. : ill. ; 24 cmISBN:- 0070067570
- 658.84 B7868
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | 658.84 BOW (Browse shelf(Opens below)) | Available | 000005411 |
Total holds: 0
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658.84 ALB International marketing and export management / | 658.84 BER Marketing channels / | 658.84 BER Marketing channels / | 658.84 BOW Strategic marketing channel management / | 658.84 BRA International Marketing Strategy / | 658.84 BRA International Marketing Strategy / | 658.84 BRA International Marketing Strategy / |
Includes bibliographical references (p. 458-459) and index.
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