Fundamentals of Marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill, c1994.Edition: 10th edDescription: xxviii, 697 p. : co;. ill., col. maps ; 27 cmISBN:

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book - Borrowing	Central Library First floor		658.8 STA (Browse shelf(Opens below))	Available		000005210

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Previous	658.8 SEX Trump University Marketing 101 :	658.8 SEX Trump University Marketing 101 :	658.8 SHI Advertising, promotion, and other aspects of integrated marketing communications /	658.8 STA Fundamentals of Marketing /	658.8 TRE The discipline of market leaders : choose your customers, narrow your focus, dominate your market /	658.8 VER Micromarketing :	658.8 WAT Marketing, sales and customer service :	Next

Includes bibliographical references and indexes.

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