Brand failures : the truth about the 100 biggest branding mistakes of all time / Matt Haig.
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TextPublication details: London ; Sterling, VA. : Kogan Page,2003 2003.Description: viii, 310 p. ; 24 cmISBN: - 0749439270
- 658.827 H1494
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Central Library First floor | 658.827 HAI (Browse shelf(Opens below)) | Available | 000000172 |
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| 658.827 HAD The brand excellence handbook : a new perspective in brand management to unleash the hidden powers of your brand / | 658.827 HAD The brand excellence handbook : a new perspective in brand management to unleash the hidden powers of your brand / | 658.827 HAI Brand royalty : | 658.827 HAI Brand failures : | 658.827 HED Brand management : | 658.827 JOH Contemporary brand management / | 658.827 JOH Contemporary brand management / |
Includes bibliographical references (p. [301]-302) and index.
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