The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer.
Material type: TextPublication details: London ; Sterling, VA. : Kogan Page,2004 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN:- 0749442832
- 658.8343 K171
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.8343 KAP (Browse shelf(Opens below)) | Available | 000001711 | ||
NB - Book (Non borrowing) | Central Library First floor | 658.8343 KAP (Browse shelf(Opens below)) | Not for loan | 000000157 |
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658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.8343 KAP The new strategic brand management : | 658.8343 KAP The new strategic brand management : | 658.8343 KEL Best practice cases in branding : | 658.8343 KEL Best practice cases in branding : | 658.8343 KEL Best practice cases in branding : |
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
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