The new strategic brand management : creating and sustaining brand equity long term / Jean-NoeÌ(l Kapferer.
Material type:
TextPublication details: London ; Sterling, VA. : Kogan Page,2004 2004.Edition: 3rd edDescription: xiv, 497 p. ; 25 cmISBN: - 0749442832
- 658.8343 K171
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | 658.8343 KAP (Browse shelf(Opens below)) | Available | 000001711 | ||
NB - Book (Non borrowing)
|
Central Library First floor | 658.8343 KAP (Browse shelf(Opens below)) | Not for loan | 000000157 |
Total holds: 0
Browsing Central Library shelves, Shelving location: First floor Close shelf browser (Hides shelf browser)
| 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.8343 KAP The new strategic brand management : | 658.8343 KAP The new strategic brand management : | 658.8343 KEL Best practice cases in branding : | 658.8343 KEL Best practice cases in branding : |
Rev. ed. of: Strategic brand management. 1994?
Includes bibliographical references (p. [471]-483) and index.
There are no comments on this title.