Principles of marketing / Philip Kotler, Northwestern University [and three others]
Material type: TextSeries: Always learningPublisher: Harlow : Pearson Education, 2011Edition: Arab world editionDescription: 1 volume (various pagings) : illustrations (colour) ; 28 cmContent type:- text
- still image
- unmediated
- volume
- 658.8 22 PRI
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Donation-Gift | 658.8 PRI (Browse shelf(Opens below)) | Available | 000056232 |
Total holds: 0
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658.8 PIL Modern marketing : | 658.8 PRE Strategic issues in marketing / | 658.8 PRI Foundations of marketing / | 658.8 PRI Principles of marketing / | 658.8 PRO Promotional strategy : | 658.8 PUL Killing marketing : how innovative businesses are turning marketing cost into profit / | 658.8 RUN The practice of marketing / |
Includes glossary.
Includes Appendices.
Includes bibliographical references and index.
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