Advertising : principles & practice / William Wells, University of Minnesota, Sandra Moriarty, University of Denver, John Burnett, University of Colorado.
Material type: TextPublisher: Upper Saddle River, New Jersey : Pearson Education / Prentice Hall, [2003]Copyright date: c2003Edition: Sixth edition; International editionDescription: xxxii, 599 pages ; illustrations (color) ; 29 cmContent type:- text
- unmediated
- volume
- 0131202065
- 9780131202061
- Advertising : principles and practice
- 659.1 WEL 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | unknown | 659.1 WEL (Browse shelf(Opens below)) | Available | 000049637 |
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659.1 PER Strategic Advertising Management / | 659.1 RIE Positioning : | 659.1 SUG Instant advertising / | 659.1 WEL Advertising : principles & practice / | 659.1 ع ط ي فن الإعلان وترويج المبيعات / | 659.1 عطي فن الإعلان وترويج المبيعات / | 659.111 KEL Advertising media planning : |
Includes bibliographical references and index.
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