Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.
Material type: TextPublisher: Boston : Pearson, [2014]Copyright date: c2014Edition: Third editionDescription: xvii, 238 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9780205066728
- 0205066720
- 659.2 BOB 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 659.2 BOB (Browse shelf(Opens below)) | Available | 000049417 |
Includes bibliographical references and index.
Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.
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