Essentials of marketing / Frances Brassington, Principal Lecturer, Oxford Brookes University, Stephen Pettitt, Former Deputy Vice Chancellor, University of Bedfordshire and Marketing Consultant.
Material type: TextPublisher: Harlow, England : Pearson Education Limited, 2013Edition: Third editionDescription: xvi, 608 pages : illustrations (color) ; 27 cmContent type:- text
- unmediated
- volume
- 9780273727644 (pbk. : alk. paper)
- 658.8 BRA 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.8 BRA (Browse shelf(Opens below)) | Available | 000049327 |
Includes bibliographical references and indexes.
Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.
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