Social marketing in the 21st century / Alan R. Andreasen, Georgetown University.
Material type: TextPublisher: California : Sage Publications, Inc., [2006]Copyright date: c2006Description: xi, 264 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781412916349 (pbk.)
- 361.00688 AND 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 361.00688 AND (Browse shelf(Opens below)) | Available | 000049295 |
Includes bibliographical references and index.
Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
There are no comments on this title.