Promotional marketing / Roddy Mullin.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781138567481 (hardback)
- Sales promotion
- 658.82 MUL 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Central Library First floor | Baccah | 658.82 MUL (Browse shelf(Opens below)) | Available | 000049508 | ||
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Central Library First floor | Baccah | 658.82 MUL (Browse shelf(Opens below)) | Available | 000049509 | ||
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Central Library First floor | Baccah | 658.82 MUL (Browse shelf(Opens below)) | Not for loan | 000048771 |
Total holds: 0
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658.82 MUL Sales Promotion : | 658.82 MUL Promotional marketing / | 658.82 MUL Promotional marketing / | 658.82 MUL Promotional marketing / | 658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications / | 658.827 AAK Brand Portfolio Strategy : | 658.827 AAK Brand Portfolio Strategy : |
Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title.
Includes bibliographical references and index.
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