Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona State University, Dwayne D. Gremler, Bowling Green State University.
Material type: TextPublisher: New York : McGraw-Hill Education, [2018]Copyright date: c2018Edition: Seventh edition; International student editionDescription: xxviii, 514 pages : illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781260083521
- 1260083527
- 658.8 ZEI 22
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Includes bibliographical references and index.
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