Mastering market analytics : business metrics - practice and application / edited by Robert Kozielski, University of Lodz, Poland.
Material type:
TextPublisher: Bingley, UK : Emerald Publishing Limited, 2018Edition: First editionDescription: xvi, 426 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 9781838679309
- 658.83 MAS 22
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
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Central Library First floor | Baccah | 658.83 MAS (Browse shelf(Opens below)) | 34025 | Available | 000048697 |
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| 658.83 MAL Marketing research : an applied approach / | 658.83 MAL Marketing research : an applied approach / | 658.83 MAR Marketing research / | 658.83 MAS Mastering market analytics : business metrics - practice and application / | 658.83 MCD Marketing research / | 658.83 MCD Marketing research essentials / | 658.83 MCG The Practice of Market Research : |
Includes bibliographical references and index.
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
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