How to launch a magazine in this digital age / Mary Hogarth ; edited by John Jenkins.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9781441177995 (paperback)
- 070.5797 HOG 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Central Library Lower Floor | Baccah | 070.5797 HOG (Browse shelf(Opens below)) | 34025 | Available | 000046713 |
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070.49 KOB Photojournalism : | 070.5 خ ل ي الكتاب الدولي : دراسة مقارنة في حركة النشر الحديث / | 070.50942817 PRO Product portfolio 2011 : business, management and economics, library and information studies, social sciences, engineering, language and linguistics, transport. | 070.5797 HOG How to launch a magazine in this digital age / | 070.9051 PHI Journalism in context : | 070.92 ي و س ذكريات / | 070.92 AYR Death by Leisure : |
Includes bibliographical references and index.
Contents: Acknowledgements, Introduction1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion Contributors Glossary Resources Bibliography Index.
"Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"-- Provided by publisher.
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