Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.
Material type: TextPublisher: New York, NY ; Milton Park, Abingdon, Oxon : Routledge, Taylor and Francis Group, 2018Description: xix, 230 pages ; 24 cmContent type:- text
- unmediated
- volume
- 9781138695443 (pbk)
- 659.144 JUS 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 659.144 JUS (Browse shelf(Opens below)) | 34035 | Available | 000048581 |
Includes bibliographical references and index.
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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