Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublisher: Harlow, England : Pearson Education Limited, 2016Edition: Seventh editionDescription: xxvi, 741 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 9781292016627
- 650.072 SAU 22
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Book - Borrowing | Central Library First floor | 650.072 SAU (Browse shelf(Opens below)) | Available | 000050182 | |||
Book - Borrowing | Central Library First floor | 650.072 SAU (Browse shelf(Opens below)) | Available | 000050184 | |||
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NB - Book (Non borrowing) | Central Library First floor | Baccah | 650.072 SAU (Browse shelf(Opens below)) | Not for loan | 000048288 | ||
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Revised edition of Research methods for business students, 2012.
Includes glossary.
Includes appendix.
Includes bibliographical references and index.
Preface -- Contributors -- Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches to reasoning -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
This book is an introduction to research methods for students planning or undertaking a dissertation or extensive research project in business and management.
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