Advertising, society, and consumer culture / Roxanne Hovland and Joyce M. Wolburg.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780765615473
- 306.3 HOV 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Central Library First floor | Baccah | 306.3 HOV (Browse shelf(Opens below)) | Not for loan | 000043717 | ||
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Central Library First floor | Baccah | 306.3 HOV (Browse shelf(Opens below)) | Available | 000043718 | ||
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Central Library First floor | Baccah | 306.3 HOV (Browse shelf(Opens below)) | Available | 000043719 |
Includes bibliographical references (p. 173-186) and index.
Advertising as an institution of consumer culture --
Evolution of American society --
Perspectives for understanding advertising --
The behind-the-scenes power of advertising --
Crossing international borders --
Consumer protection and competition --
Doing the right thing when we don't know what "right" is --
Concluding comments on advertising and consumer culture.
Suitable for courses in Advertising and Society, this title develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications.
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