Customer Equity Management / Roland T. Rust, Katherine N. Lemon, Das Narayandas.
Material type:
TextPublication details: Upper Saddle River : Pearson/Prentice Hall, c.2005.Description: xxii, 552 p. : ill. ; 24 cm+ CD ROMISBN: - 0131419293
- 9780131419292
- 658.812 RUS 22
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Central Library First floor | 658.812 RUS (Browse shelf(Opens below)) | Available | 000007439 | |||
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| 658.812 PEE Customer relationship management / | 658.812 PEE Customer relationship management / | 658.812 RAO The little book of big customer satisfaction measurement / | 658.812 RUS Customer Equity Management / | 658.812 RUS Customer Equity Management / | 658.812 SHA Relationship Marketing : | 658.812 TAN Dynamic customer strategy : |
Index : p. 541-552.
Includes bibliographical references.
yassmeen ashraf
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