How brands grow / Jenni Romaniuk, Byron Sharp.
Material type: TextPublication details: Oxford ; New York : Oxford University Press, 2016.Description: v. 2 (xiv ,233 p.) : ill. ; 23 cmISBN:- 9780195596267 (v. 2)
- 658.827 ROM 22
Partial contents:
v. 2. Including emerging markets, services and durables, new brands and luxury brands.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 658.827 ROM (Browse shelf(Opens below)) | Available | 000042548 |
Total holds: 0
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658.827 MIL Building a storybrand : | 658.827 NEU The brand gap : | 658.827 RIE Brand management / | 658.827 ROM How brands grow / | 658.827 SHA How brands grow : | 658.827 YOU Brand media strategy : | 658.82701 BRA The philosophy of branding : |
Includes bibliographical references.
v. 2. Including emerging markets, services and durables, new brands and luxury brands.
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