A study on the factors affecting celebrity endorsers effectiveness : similarity and wishful identification with the celebrity and its effects on purchase intent / by Mariam Hassan Hafez.
Material type: TextPublication details: 2010.Description: ii, 70 p. : ill. (col.) ; 28 cmSubject(s): DDC classification:- 650 HAF 22
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Projects - Students (NB) | Central Library Second Floor | 650 HAF (Browse shelf(Opens below)) | Not for loan | 000046331 |
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A dissertation submitted in part fulfillment of the requirements for the award of B.A. in Business Administration.
Mirna
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