Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh, Roger J. Best.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin, c.2007.Edition: 10th edDescription: xxiv, 790 p. : col. ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0073101370 (book : alk. paper)
- 0073261548 (book & CD-ROM)
- 9780073101378
- 0071106685
- 9780071106689
- 658.83420973 HAW 22
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658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : |
Includes bibliographical references and indexes.
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