Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
Material type: TextPublication details: Boston : McGraw-Hill/Irwin,2006 2006.Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:- 0072961945 (alk. paper)
- 0071244964
- 658.8 Z372
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000001660 |
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658.8 WIR Services marketing : people, technology, strategy / | 658.8 WIR Services marketing : people, technology, strategy / | 658.8 WIR Services marketing : people, technology, strategy / | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : |
Includes bibliographical references and index.
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