Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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TextPublication details: New York : McGraw-Hill Higher Education, 2013.Edition: 6th ed., McGraw-Hill international edDescription: 642 p. ; 21 cmISBN: - 9780071086967
- 007108696X
- 22 658.8 ZEI
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf(Opens below)) | Not for loan | 000041509 | ||
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000041510 | ||
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000041511 | ||
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Central Library First floor | Baccah | 658.8 ZEI (Browse shelf(Opens below)) | Available | 000041512 |
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Previous ed.: Boston, Mass.; London: McGraw-Hill, 2009.
Index : p. 622-642.
Includes bibliographical references.
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