Marketing analytics : a practitioner's guide to marketing analytics and research methods / Ashok Charan.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9789814678575
- 658.83 22 CHA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Central Library First floor | Alahram | 658.83 CHA (Browse shelf(Opens below)) | Available | 000040367 |
Includes indexes.
Bibliography : p. 675-680.
Brand -- Brand and brand image -- Segmentation -- Brand equity -- Consumer -- Qualitative research -- Quantitative research -- Customer satisfaction and customer value -- Consumer panels -- Consumer analytics and big data -- Product -- New product development -- Product design -- Product validation -- Advertising -- How advertising works -- New media -- Digital marketing -- Advertising research -- Price and promotion -- Price -- Promotion -- Market mix modelling -- Retail -- Retail tracking -- Retail analytics -- Sales and distribution -- Category management -- References -- Subject index -- Company and product index -- People and place index.
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