Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
Material type: TextPublication details: New York ; Oxon : Routledge / Taylor & Francis Group, 2015.Edition: 4th edDescription: viii, 351 p. : ill. ; 23 cmISBN:- 9780765640901
- 659.111 22 KEL
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 659.111 KEL (Browse shelf(Opens below)) | 25144 | Available | 000034765 |
Total holds: 0
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659.1 WEL Advertising : principles & practice / | 659.1 ع ط ي فن الإعلان وترويج المبيعات / | 659.1 عطي فن الإعلان وترويج المبيعات / | 659.111 KEL Advertising media planning : | 659.111 SIS Advertising Media Planning / | 659.111 SIS Advertising Media Planning / | 659.111 SIS Advertising Media Planning / |
Index : p. 331-348.
Includes bibliographical references.
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