Transmedia marketing : from film and tv to games and digital media / Anne Zeiser.
Material type: TextPublication details: Burlington ; Oxon : Focal Press Taylor & Francis Group, 2015.Description: xvii, 450 p. : ill. ; 24 cmISBN:- 9780415716116 (pbk.)
- 302.230688 22 ZEI
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Book - Borrowing | Central Library First floor | Alahram | 302.230688 ZEI (Browse shelf(Opens below)) | Available | 000032471 |
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302.2303 ص ا و قاموس المصطلحات الإعلامية : إنجليزي-عربي / | 302.23068 CON Media management and artificial intelligence : understanding media business models in the digital age / | 302.23068 MED Media management and digital transformation / | 302.230688 ZEI Transmedia marketing : | 302.23071 INT Internationalizing media studies / | 302.23071 INT Internationalizing media studies / | 302.23071 INT Internationalizing media studies / |
American film market presents Transmedia marketing : from film and tv to games and digital media.
Index : p. [431]-450.
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