Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler.
Material type: TextPublication details: Boston : Wadsworth / Cengage Learning, c.2011.Edition: 10th ed., International edDescription: xvi, 328 p. : ill. ; 24 cmISBN:- 9781424069071
- 1424069076
- 22 659.132 DRE
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | sphinx | 659.132 DRE (Browse shelf(Opens below)) | 71066 | Available | 000032144 |
Total holds: 0
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659.113 PAR Advertising campaign strategy : | 659.130820962 SAM Stereotyping and sexism in advertising : | 659.130820962 SAM Stereotyping and sexism in advertising : | 659.132 DRE Creative strategy in advertising / | 659.132 GAB Copywriting / | 659.133 SER Word of mouth marketing : | 659.144 JUS Integrated marketing communication : |
Index : p. 321-328.
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