Promotional strategy : an integrated marketing communication approach / James F. Engel ... [et al.]
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 1893673057
- 9781893673052
- 658.8 PRO 22
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Central Library First floor | 658.8 PRO (Browse shelf(Opens below)) | Available | 000031523 |
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658.8 PRE Strategic issues in marketing / | 658.8 PRI Foundations of marketing / | 658.8 PRI Principles of marketing / | 658.8 PRO Promotional strategy : | 658.8 PUL Killing marketing : how innovative businesses are turning marketing cost into profit / | 658.8 RUN The practice of marketing / | 658.8 RUZ Marketing for entrepreneurs and SMEs : a global perspective / |
Index : p. 673-688.
Includes bibliographical references.
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