Marketing essentials / Sally Dibb, Lyndon Simkin.
Material type:
TextPublication details: Hampshire : Cengage Learning EMEA, c.2013.Edition: 2nd edDescription: xv, 521 p. : ill. (col.) ; 26 cmISBN: - 1408073684
- 9781408073681
- 658.8 22 DIB
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Book - Borrowing
|
Central Library First floor | Baccah | 658.8 DIB (Browse shelf(Opens below)) | 21758 | Available | 000030717 |
Total holds: 0
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| 658.8 CRA Marketing for entrepreneurs : | 658.8 DAS Transnational marketing strategy / | 658.8 DAV Even more offensive marketing / | 658.8 DIB Marketing essentials / | 658.8 ETZ Marketing / | 658.8 FRA Marketing strategy for small- to medium-sized manufacturers : | 658.8 FRE Strategic social marketing / |
Glossary : p. 500-515.
Index : p . 516-521.
Bibliography : p. 488-499.
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