Social marketing: influencing behaviors for good / Nancy R. Lee, Philip Kotler.
Material type: TextPublication details: Thousand Oaks : SAGE Publications, c.2011.Edition: 4th edDescription: xi, 502 p. : ill. ; 24 cmISBN:- 9781412981491 (pbk. : alk. paper)
- 1412981492 (pbk. : alk. paper)
- 658.8 LEE 22
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.8 LEE (Browse shelf(Opens below)) | 21758 | Available | 000039805 |
Total holds: 0
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658.8 LAM Marketing / | 658.8 LAM Marketing / | 658.8 LAM Essentials of marketing / | 658.8 LEE Social marketing: influencing behaviors for good / | 658.8 LEE Social marketing : behavior change for social good / | 658.8 LEG The competitive edge : how innovation creates and sustains the competitive advantage of enterprises / | 658.8 LOV Principles of service marketing and management / |
Prev. ed. entered under: Kotler, Philip.
Includes bibliographical references and indexes.
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