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Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik.

By: Contributor(s): Material type: TextTextPublication details: New York : Mcgraw-Hill, c.2012.Description: xiv, 316 p. : ill. ; 23 cmISBN:
  • 9780071824491 (pbk.)
  • 0071824499
Subject(s): DDC classification:
  • 22 658.872 SPO
Summary: Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Baccah 658.872 SPO (Browse shelf(Opens below)) 21758 Available 000039608
Total holds: 0

Index : p. 307-316.

"Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com"

Includes bibliographical references.

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.

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