Marketing research / Carl McDaniel, Jr., Roger Gates.
Material type: TextPublication details: Hoboken, NJ : Wiley,2007 2007Edition: 7th edDescription: xxvi, 617, [58] p. : ill. ; 26 cm. + 1 CD-ROM (4 3/4 in.)ISBN:- 0471455199 - 9780471755289
- 658.83 M4599
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.83 MCD (Browse shelf(Opens below)) | Available | 000002375 |
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658.83 MAL Marketing research : an applied approach / | 658.83 MAR Marketing research / | 658.83 MAS Mastering market analytics : business metrics - practice and application / | 658.83 MCD Marketing research / | 658.83 MCD Marketing research essentials / | 658.83 MCG The Practice of Market Research : | 658.83 MOI Qualitative Marketing Research : |
"SPSS student version 11.0 for Windows"--CD-ROM.
Includes bibliographical references and index.
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