Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchellm, William Wells.
Material type: TextPublication details: Harlow : Pearson Education Limited, c.2015.Edition: 10th ed., Global edDescription: 669 p. : ill. ; 26 cmISBN:- 9781292017396
- 1292017392
- Advertising and IMC : principles and practice
- 22 MOR 659.1
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 659.1 MOR (Browse shelf(Opens below)) | 315 | Available | 000038579 |
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659.1 CLO Integrated advertising, promotion, and marketing communications / | 659.1 LAN Kleppner's advertising procedure / | 659.1 MAT Advertising Management: | 659.1 MOR Advertising & IMC : | 659.1 MOR Advertising : principles & practice / | 659.1 OGU Advertising and Integrated Brand Promotion / | 659.1 OGU Advertising and Integrated Brand Promotion / |
Index : p. 650-669.
Glossary : p. 621-638.
Includes student access code inside : My Marketing Lab.
Bibliography : p. 639-649.
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