Key concepts in marketing / Jim Blythe.
Material type: TextSeries: SAGE key conceptsPublication details: London : SAGE, 2014.Edition: 1st ed., reprintedDescription: ix, 219 p. : charts, forms, tables ; 22 cmISBN:- 9781847874993 (pbk.)
- 1847874991 (pbk.)
- Marketing
- 658.8 22 BLY
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 658.8 BLY (Browse shelf(Opens below)) | 21291 | Available | 000037345 |
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658.8 BAT Managing services marketing : text and readings / | 658.8 BLY Principles and practice of marketing/ | 658.8 BLY Essentials of marketing / | 658.8 BLY Key concepts in marketing / | 658.8 BOO Marketing channels / | 658.8 BRA Essentials of marketing / | 658.8 BRA Principles of Marketing / |
Index : p. 211-219.
Reprint of the 2009 ed.
Includes bibliographical references.
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