Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan.
Material type: TextPublication details: Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009 Description: xiv, 217 p. : forms, photographs, tables ; 22 cmISBN:- 9780273714200 (pbk. : alk. paper)
- 658.827 22 EDG
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 658.827 EDG (Browse shelf(Opens below)) | 20677 | Available | 000037052 |
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658.827 AAK Brand Leadership / | 658.827 AAK Brand Leadership / | 658.827 DUN Principles of advertising & IMC / | 658.827 EDG Don't mess with the logo : | 658.827 ELL Strategic brand management / | 658.827 ELL Strategic brand management / | 658.827 FOR Brands laid bare : |
Includes appendixes.
Index : p. 211-217.
Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book)
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