Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
Material type: TextPublication details: New York, United States : McGraw-Hill Irwin ; c.2013.Edition: 14th ed., International student edDescription: xxxix, 722 p. : ill. ; 28 cmISBN:- 9780071318389 (pbk.)
- 0071318380 (pbk.)
- 659.1 22 ARE
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035385 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035386 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035387 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035388 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000035389 |
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Includes Indexes.
Includes appendix.
Includes bibliographical references.
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