Marketing research : an applied orientation / Naresh K. Malhotra, Imad B. Baalbaki, Nada Nasr Bechwati.
Material type: TextPublication details: Harlow, Essex : Pearson Education Limited, c.2013.Edition: Arab world edDescription: 936 p. : ill. ; 28 cmISBN:- 9781408272367 (pbk.)
- 1408272369 (pbk.)
- 22 658.83 MAL
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.83 MAL (Browse shelf(Opens below)) | Available | 000030935 | |||
NB - Book (Non borrowing) | Central Library First floor | Baccah | 658.83 MAL (Browse shelf(Opens below)) | Not for loan | 000035080 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.83 MAL (Browse shelf(Opens below)) | Available | 000035081 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.83 MAL (Browse shelf(Opens below)) | Available | 000035082 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.83 MAL (Browse shelf(Opens below)) | Available | 000035083 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.83 MAL (Browse shelf(Opens below)) | Available | 000035084 |
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658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Marketing research : | 658.83 MAL Essentials of marketing research : | 658.83 MAL Essentials of marketing research : |
Index : p.917-932.
Glossary : p. 890-916.
Bibliography : p. 851-888.
While there are numerous textbooks available on marketing research, none consider the topic from an Arab perspective. Until now. The adapting authors have created a series of practical examples and case studies from the Arab region to complement the global perspective of the original edition. The book contains coverage of Arab-specific environmental factors that affect the conduct of marketing research in the region, including legal, political, economic, cultural, and social"--Back cover.
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