Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.
Material type: TextPublisher: Boston, Mass. ; London : Pearson Education, [2013]Copyright date: c2013Edition: Fourth edition; Global editionDescription: 590 pages : illustrations (color), portraits (chiefly color) ; 28 cmContent type:- text
- unmediated
- volume
- 9780273779414 (paperback)
- 0273779419 (paperback)
- 658.827 KEL 22
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000035016 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000035017 | ||
NB - Book (Non borrowing) | Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Not for loan | 000029528 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000029529 | ||
Book - Borrowing | Central Library First floor | Baccah | 658.827 KEL (Browse shelf(Opens below)) | Available | 000029533 |
Total holds: 0
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658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : | 658.827 KEL Strategic brand management : |
Includes bibliographical references and index.
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