Ethical Marketing / Patrick E. Murphy ... [et al.].
Material type: TextSeries: Basic ethics in actionPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2005.Description: xxi, 266 p. ; 23 cmISBN:- 0131848143
- 9780131848146
- 174.96588 22 ETH
Contents:
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library Lower Floor | Baccah | 174.96588 ETH (Browse shelf(Opens below)) | Available | 000028633 | ||
Book - Borrowing | Central Library Lower Floor | Baccah | 174.96588 ETH (Browse shelf(Opens below)) | Available | 000028362 | ||
Book - Borrowing | Central Library Lower Floor | Baccah | 174.96588 ETH (Browse shelf(Opens below)) | Available | 000028363 |
Total holds: 0
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174.962 MAR Ethics in engineering / | 174.962 ش ن ز مدخل إلى أخلاقيات مهنة الهندسة / | 174.9657 DUS Accounting ethics / | 174.96588 ETH Ethical Marketing / | 174.96588 ETH Ethical Marketing / | 174.96588 ETH Ethical Marketing / | 174 BAR Globalization and Economic Ethics : |
Includes bibliographical references (p. 248-257) and index.
Ethical reasoning and marketing decisions -- Ethics in researching and segmenting markets -- Product management ethics -- Ethical issues in distribution channels and pricing -- Ethics in advertising and on the Internet -- Personal selling ethics -- Implementing and auditing ethical marketing.
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