Contemporary Advertising and Integrated Marketing Communications / William F. Arens.
Material type: TextPublication details: New York : McGraw-Hill Higher Education, c2011.Edition: 13th ed. / William F. Arens, Michael F. Weigold, Christian ArensDescription: xl, 774 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:- 0071220607 (pbk.)
- 9780071220606 (pbk.)
- 659.1 22 ARE
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000028371 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000028372 | ||
NB - Book (Non borrowing) | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Not for loan | 000028272 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 ARE (Browse shelf(Opens below)) | Available | 000028273 |
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"International student edition" --cover.
Previous ed.: 2009.
Formerly CIP. Uk
Includes bibliographical references and index.
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