Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.
Material type: TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : ill. (some col.) ; 26 cm. + 1 CD-ROMISBN:- 0071315128 (pbk.)
- 9780071315128 (pbk.)
- 658.83420973 23 HAW
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658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : | 658.83420973 HAW Consumer behavior : |
"This international student edition is for use outside of the US. McGraw-Hill international edition"--Cover.
Includes bibliographical references and index.
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