Advertising and Promotion : an Integrated Marketing Communications Perspective / George E. Belch & Michael A. Belch.
Material type: TextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 9th ed. / with contributions by Jörg DietzelDescription: xxxv, 769 p. : ill. (chiefly col.), col. ports. ; 28 cmISBN:- 0071314407
- 9780071314404
- 659.1 23 BEL
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
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NB - Book (Non borrowing) | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Not for loan | 000027281 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027282 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027283 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027284 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027285 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027289 | ||
Book - Borrowing | Central Library First floor | Baccah | 659.1 BEL (Browse shelf(Opens below)) | 3 | Available | 000027290 |
Total holds: 0
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Previous ed.: 2009.
"Global edition"-Cover.
Includes bibliographical references and index.
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