E-Business and E-Commerce management : strategy, implementation and practice / Dave Chaffey.
Material type: TextPublication details: Harlow ; New York : Prentice Hall, 2011.Edition: 5th edDescription: xxxi, 733 p. : ill. (col.) ; 26 cmISBN:- 0273752014
- 9780273752011
- E Business and E Commerce management
- 658.872 CHA 22
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Book - Borrowing | Central Library First floor | 658.872 CHA (Browse shelf(Opens below)) | Available | 000047548 | |||
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658.872 CAR Facebook marketing : | 658.872 CHA Internet Marketing : | 658.872 CHA E-Business and E-Commerce management : | 658.872 CHA E-Business and E-Commerce management : | 658.872 CHA E-Business and E-Commerce management : | 658.872 CHA E-Business and E-Commerce management : | 658.872 CHA E-Business and E-Commerce management : |
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
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