Marketing Communications / Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh.
Material type: TextPublication details: New York : Financial Times/Prentice Hall, 2010 2010Edition: 4th edDescription: 660 p. : ill. ; 25 cmISBN:- 0273721380
- 9780273721383
- 658.802 22 PEL
- HF5415.123 .P45 2001
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | Baccah | 658.802 PEL (Browse shelf(Opens below)) | Available | 000025302 |
Total holds: 0
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658.802 MOO Global marketing and advertising : | 658.802 OUW Integrated marketing communications/ | 658.802 PAR Contemporary Issues in Marketing and Consumer Behaviour/ | 658.802 PEL Marketing Communications / | 658.802 PEL Marketing communications : a European perspective / | 658.802 PER Strategic integrated marketing communication : theory and practice / | 658.802 PIC Integrated marketing communications / |
Includes bibliographical references and indexes.
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