Global Marketing and Advertising : Understanding Cultural Paradoxes / Marieke de Mooij.
Material type: TextPublication details: Los Angeles : SAGE, 2010 c2010.Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN:- 9781412970419 (pbk. : acidfree paper)
- 1412970415 (pbk. : acidfree paper)
- 658.802 22 MOO
- HF5415.127 .M66 2010
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|---|
Book - Borrowing | Central Library First floor | Alahram | 658.802 MOO (Browse shelf(Opens below)) | 300 | Available | 000020191 |
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658.802 MAS Instructor's Manual to accompany The Marketing Game/ | 658.802 MCD Marketing plans : | 658.802 MCD Marketing plans : | 658.802 MOO Global Marketing and Advertising : | 658.802 MOO Global marketing and advertising : | 658.802 MOO Global marketing and advertising : | 658.802 MOO Global marketing and advertising : |
Includes bibliographical references and index.
The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy.
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