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Sales Promotion : How to Create, Implement & Integrate Campaigns that Really Work / Roddy Mullin and Julian Cummins.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2008 2008.Edition: 4th edDescription: xx, 300 p. : ill. ; 24 cmISBN:
  • 9780749450212
Subject(s): DDC classification:
  • 658.82 22 MUL
LOC classification:
  • HF5438.5 .M85 2008
Online resources:
Contents:
Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode Item holds
Book - Borrowing Book - Borrowing Central Library First floor Alahram 658.82 MUL (Browse shelf(Opens below)) 500 Available 000019675
Total holds: 0

Includes bibliographical references (p. 292) and index.

Starting with the customer -- The business and marketing purpose behind sales promotion -- What sales promotions can do -- How to use promotions -- How to be creative -- How to use suppliers -- How to implement a promotion -- Self-regulation and the law -- Marketing accountability and research -- Off-the-shelf offers -- Joint promotions -- Price promotions -- Premium promotions -- Prize promotions -- International sales promotion.

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