Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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TextSeries: The McGraw-Hill / Irwin series in marketingPublication details: New York : McGraw-Hill / Irwin, c.2001.Edition: 5th ed., International edDescription: (Various pagings) : ill. ; 29 cmISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book - Borrowing	Central Library First floor	659.1 BEL (Browse shelf(Opens below))	Available		000003307

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Includes bibliographical references and index.

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