Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
Material type: TextPublication details: Australia : Thomson/South-Western, c2004.Edition: 7th edDescription: xxxviii, 774 p. : col. ill. ; 29 cmISBN:- 9812435123
- 658.8 L2181
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Book - Borrowing | Central Library First floor | 658.8 LAM (Browse shelf(Opens below)) | Available | 000003311 |
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658.8 KOT Social marketing : improving the quality of life / | 658.8 KUM International Marketing | 658.8 LAM Marketing / | 658.8 LAM Marketing / | 658.8 LAM Essentials of marketing / | 658.8 LEE Social marketing: influencing behaviors for good / | 658.8 LEE Social marketing : behavior change for social good / |
Includes bibliographical references (p. 742-744) and index.
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